Change In Consumer Behavior Due To Coronavirus Outbreak Stuns Toilet Paper Makers

Households across the globe are emptying the store shelves rapidly amidst the coronavirus outbreak. The main thing that is being scooped up as soon as new pieces are put up in the shelves are toilet papers. The toilet paper makers are shocked by seeing the new transformation in the buying behavior of people.
These companies are facing trade-offs. Most of the companies were working with full capacity before the outbreak of the virus. But, as of now, they are restricting their facilities to essential contractors and workers.
The maker of Angel Soft and Quilted Northern toilet paper, George Pacific told that during the last week, the order from the retailers was double the normal ordering quantity. However, the company was able to ship 20% more than the normal capacity. 
Toilet papers are normally made from two components i.e. virgin pulp or recycled pulp which is accumulated from materials like discarded copy paper. The source of virgin pulp is the US and Canada. The pulp which is accumulated is sent to paper mills that transforms it into large rolls of paper termed as parent rolls which is approximately 100 inches in width. These rolls are delivered to paper-converting facilities where an equipment cuts it and packages them into the required end product such as kitchen towels or toilet papers.
Sellers says that when the demand is at peak, the facilities has to function 24/7 to fulfill the demand of the customers and it is also not possible to crank up the machine to increase production.
He also added that the retailers are using their inventory of toilet papers to satisfy the needs of the customers. Suppliers are also not in a position to increase their production spontaneously and are recalibrating their facilities to increase production of one item. Suppliers are also eliminating distribution centers to avoid delays in delivery.
Sahil Tak, co-owner of ST Paper & Tissue says that he received numerous calls asking whether he has extra supplies to share. He adds that his supply is also tight and he is running his facility 24/7 with 200 workers. Tak said that what they are dealing with now is purely an uncharted situation.